What is Walmart's universe of play?

To add to all the glory, Walmart’s Universe of Play, as the name suggests, will deliver the exclusive landing place of an entire fascinating gamut of virtual toys. At this very point, it becomes imperative to delve further into what all Walmart Inc. entails.

Is universe of play a'manipulative stealth marketing' for kids?

The move follows a push by TINA.org and other watchdogs to assess Universe of Play for potential “manipulative stealth marketing” to kids. Universe of Play and a similar Walmart Land experience launched in September as part of the big-box store’s efforts to reach Gen Z consumers through the metaverse.

What games are included in universe of play?

Universe of Play includes: Immersive games: Users can dive into five new games that offer experiences featuring products and characters from L.O.L. Surprise!, Jurassic World, Paw Patrol, Magic Mixies and Razor Scooters.

What is Roblox universe of play?

The year’s best toys will have busted loose and turned up in Walmart’s Universe of Play. The Roblox community can explore different toy worlds to earn coins for cool virtual goods, or complete epic challenges to build a personal trophy case, unlock secret codes and more. Universe of Play includes: